How to Build a Blog- Creating Super-engaging Blog Content for Your Readers

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This guest post is by Kiesha of WeBlogBetter.

Many of my readers have asked how in the world I come up with such creative ideas for my blog content.

If you’ve read:

“The Walmart Guide to Increasing Time spent on your Site,”“Can your blog Pass the Salad Test?”“Attract Readers to your blog like Mosquitos“What the Sims Taught me About Social Media”“How to Solve the Blogging Puzzle” (a post that compares blogging to a jigsaw puzzle)

…then you’ve probably figured out by now that there are no limits to the subjects I’ll squeeze a blog post out of.

I often challenge myself to find the most unlikely subject and see what blogging lessons I can squeeze out of it. While some things are a complete stretch and really won’t work, there are some surprising lessons you can pull from just about anything, if you’re creative enough.

I’m going to be honest: I’m using the phrase “creative enough,” but really what I mean is this. If you have a brain that has the capacity to think deeply enough to write a coherent paragraph or two, then you’ve got “enough creativity” to pull this off.

I’ll tell you how, but first let me tell you about a book that I read that really informs how I write today. It’s called The Medici Effect. This book talks about how it’s not completely new ideas, but the intersection of two seemingly unrelated ideas, that make a real difference in innovation.

I’m really simplifying the complexity, so you’re going to have to check this one out yourself to really get this and fully grasp the secret to creating meaningful and engaging content.

Here’s my secret formula for creating those zany analogies and surprising comparisons that I write about.

1. Pay attention to the surrounding environment

Every good writer is so because they pay attention to the details of life around them. They use those details and describe them with words that evoke the five senses: sight, smell, taste, sound, and touch.

Being able to describe an experience is key to hooking readers and keeping them engaged.

2. Squeeze lessons from personal experience

This is a direct extension of step one

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