Blogging Marketing - Create Your Blog - Build Your List - Marketing

''The Money Is In The List''. You will see these words every where on the Internet. It is a fact. In this article, I will explain why it is important to have a list and how you can build it.

The Importance of The List:

To show you how much a list is important, I will compare it to the ''Magic Lamp of Aladdin''. Am I exaggerating? Not really. A list is like money in a magic lamp. You rub it and money appears. Instead of rubbing your blog, you will write an email.

On your blog, you are offerings products. You receive an email from your affiliate program telling you that there is a sale on a specific article. You know the article is a good seller.

You write an email and send it to all your subscribers. They read the email and find the offer quite attractive. They buy. Depending on how many subscribers you have, you could have made a few hundreds (even thousands) of dollars sending a single email.

Would you have made this money without a list? The answer is ''NO''. With a blog having 1,000 visitors a day, you would have made money. With both, 1,000 visitors a day and your list you might have made twice or three times the income.

Treat your subscribers properly and you will make sales for years to come. As you can see, a list is not just a bunch of names and email addresses, it is part of your business.

How To Build Your List With Your Blog:

First, you will need an auto responder like Aweber, GetResponse ot TrafficWave. Do not panic, they are easy to use and they have guides to help you set up your following messages and your web form (sign up form).

Most blog themes offers one or two side bars. Log in your auto responder account, write your follow up messages and create the web form. When done, copy the HTML codes of the form. Next, go to your blog admin area, select the widgets section and paste the codes in a text box in the ''sidebar''. Click save and close the box.

Go to your blog and verify if the sign up form is there and try it. See if you are subscribed and if you receive your number one follow up message. This is just to make sure every thing is under control.

Finally, add a little text on top of the sign up form asking visitors to subscribe to your newsletter. That is all, you are done.

How To Build Your List With a splash page:

A splash page is a web page that gives very little information about the product and is especially made to call the readers to action.

Briefly, you page need a ''catch eyes'' title. This will get the surfers attention. To keep him reading, you add a sub title that will make him read the reasons why he should join (make them short). Finally, a reason why he must enter his name and email address. That is the call for action text.

The reader must believe that there is something in it for him: an answer to his questions or a solution to his problems. The best way to attract new subscribers is by offering a gift like a free e-book, a rebate or something related to your blog.

You will have to create more than one splash pages to see which one(s) brings more sign up. If your work helps you build a small list of two or three thousand subscribers, it surely worth it.

The ending note: Paris have not been built in one night. So is your list. Be patient and take the time you need.

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